Ms. Reeta Babu
Position: Assistant Professor
Email-ID: reetababu@naipunnya.ac.in
Qualification : M. Com, Net
Teaching and Research Interests
Banking and Insurance, Business Management, Managerial Economics, Financial Accounting.
Work Experience
Worked as a guest lecturer at St. George College Aruvithura, Erattupetta, from June 2015 to April 2016.
Paper Publications/Presentations
- Done a publication in the Wesleyan Journal for Research (UGC care list) about ‘A study on the role of influencer marketing and YouTube content creators on buyer behaviors.
- Done a publication in the International Journal of Humanities, Law, and Social Sciences (UGC care list) about ‘A study regarding the different modes of
advertisements in the mobile phone market. - Done a presentation on the topic “A study on innovative E-HRM practices and challenges faced by the IT Industry” at the one-day national conference in Gopalan College of Commerce, Bangalore on 24 th Jan 2023.
- Done a presentation on the topic “A study on the role of influencer marketing and YouTube content creators on buyer behaviors” at the national conference in Dr. Zakir Hussain College, Tamil Nadu on 6 th March 2021.
- Participated in a 3-day National level Workshop on Research Methodology at Uzhavoor St. Stephen’s College from 26 th July to 28 th July 2023.
- Participated in the Seven-day national level online faculty development program on outcome-based education organized by Nirmala College, Muvattupuzha from 10 May to 17 May.
- Participated in a webinar on ‘Getting Started with Internet of Things’ conducted by Mr.Pranav Pai Vernekar, Co-Founder and CEO of the award-winning Internet of Things and Machine Learning Platform – Bolt IoT a part of the Academia Connect program on 11 th April 2023.
- Participated in a day workshop on ‘Statistical Package for the Social Sciences’ (SPSS) in Aug 2023.
- Participated in a seven-day National level online workshop on ChatGPT and AI Tools held from 14 June to 21 June 2023.
Roles Handled
Faculty coordinator of the Entrepreneurship Development Club of Naipunnya Institute of Management and Information Technology.