Ms. Anitha Mary Alex

Position: Associate Professor/Stream Coordinator (B.Com Computer Application)
Email-ID: anithamary@naipunnya.ac.in
Qualification :M.Com, B.Ed (Commerce), SET (Commerce), MBA,NET (Commerce), Pursuing PhD.

Teaching and Research Interests

  • Business Environment, Business Information System, Advanced Strategic Management, Tally

Work Experience

  • 14 years of teaching experience in NIMIT
  • Mega Expo Coordinator, NIMIT 2022
  • Department SEP Coordinator from 2022
  • ISO Internal Auditor from 2022 onwards
  • Website Coordinator for Department of Commerce
  • BOS Member ( NIMIT – Department of Commerce)
  • Resource person for NAAC Consultancy Criteria 7
  • Open Course Coordinator 2019 onwards
  • Add on Course Coordinator, Dept. of Commerce 2020
  • SEP Trainer, Naipunnya Training Department
  • IQAC Advisory Board Member 2018 onwards
  • NAAC Criteria 7 head 2018 onwards
  • Arts Fest Coordinator 2016 – 17
  • Department Secretary 2010 – 12
  • Staff Secretary 2014 – 15
  • Staff Council Secretary 2013 -14

Paper Publications

  • Anitha Mary Alex, Dr. S V Murugesan, Dr. Jacob P M – “The impact of Covid 19 on Kerala’s MSME sector”, published in Volume 6 No. 06 Issue June 2022 pp 2323 – 2330 – Journal of Positive School Psychology, Impact Factor – 4.197, Scopus Indexed Journal ISSN : 2717-7564. (June 2022)
  • Anitha Mary Alex -“Empowering the SMEs through Open Banking: Prospects and Challenges” published in Volume 29 Issue 01 March 2022 A Peer Reviewed Research Journal – Aweshkar, Included in EBSCO, ISSN – 0974 – 1119. (March 2022)
  • Anitha Mary Alex – “MSME in Women Entrepreneurship in Kerala with special reference to Kudumbasree”, published in Volume 12 No. 01 Issue Jan – March 2022 – Journal of Modern Management and Entrepreneurship (JMME). Impact Factor – 6.280, ISSN: 2231 – 167X. (March 2022)
  • Anitha Mary Alex published in the Conference Proceedings of PSG College of Arts & Science, Coimbatore – “Empowering the SMEs through Open Banking: Prospects and Challenges”, pp 288-294, ISBN : 978-93-94623-00-2. (March 2022).
  • Anitha Mary Alex, Dr. S V Murugesan, Dr. Jacob P M – “COVID-19s Rapid Effect on the MSME Sector and MSMEs on the go”, published in the UGC Care group I journal ‘Dogo Rangsang Research Journal’ with ISSN 2347-7180 at Volume-11 Issue-12 (December 2021).
  • Anitha Mary Alex – “A Study on the Investment Behavior of Professional women with special reference to Ernakulam District, Kerala” published in the UGC Care group I journal ‘Dogo Rangsang Research Journal’ with ISSN 2347-7180 – Volume-11 Issue-3 (March 2021)
  • Anitha Mary Alex – NAIVIGYAAN Publication – “A Study on The Application of Blockchain Technology In The Indian Banking Sector”, ISBN : 978-81-950224-0-03. (March 2021)
  • Anitha Mary Alex/ Mary Joby Chungath- NAIVIGYAAN Publication – “A Study on Investors Perception on Investment Avenues and its Impact on Satisfaction and Post Investment Behavior with special reference to Thrissur District”, ISBN : 978-81-950224-0-03. (March 2021).
  • Anitha Mary Alex – NAIVIGYAAN – A collection of a multidisciplinary research paper, A Conceptual Review on the Investment Behavior of Women, ISBN- 978-93-5396-465-8. (February 2020).
  • Anitha Mary Alex – A Study on “Financial Empowerment through Financial Literacy: An Overview of Growing Efforts” published in Xavierian Journal of Research in Commerce Vol.2 No.1 in January 2017 ISSN 2347-372 X). (July 2016)

Book Chapter Publication

  • Covid Lockdown – A boon or a bane for Researchers, pp 1-4, ISBN 978-93-90853-50-2. (Nov. 2021)
  • A Paradigm Shift of Education Platform: A Study on the effect on the teachers and students. ISBN : 978-81-947019-0-3. (Jan. 2021)
  • Lockdown Impacts in the area of Banking: A Study on the Transformation of Blockchain Technology in the Indian Banking Sector. ISBN : 978-93-90781-06-5. (Dec. 2020)

Paper Presentations

  • Presented a paper on “Empowering the SMEs through Open Banking: Prospects and Challenges” in a one day virtual International Conference on “Digital Transformation & Sustainability in Business” organized by the Department of Commerce with CMA, PSG College of Arts & Science, Coimbatore. ( Mar 2022)
  • Presented a paper titled “ An Analysis of Digital Transformation on the Indian Banking Sector” at the ICSSR Sponsored International Conference on “Emerging New World Order in Post-pandemic Scenario” organized by St. Xavier’s College, Jaipur (Feb 2022)
  • Presented a paper on “Prospects and Challenges of MSMEs & Digitalization” in a National Virtual Conference on ‘Change & Transformation through Innovation, Collaboration and Leadership’ organized by Maharani Lakshmi Ammanni College for Women, Bangalore. (Jan 2022)
  • Presented a paper titled “An Analysis of the impediments to micro-industry expansion in Kerala” at a Doctoral Colloquium organized by the School of Management, Presidency University. (Dec 2021)
  • Presented a paper entitled “ MSME in Women Entrepreneurship in Kerala – with special reference to ‘Kudumbashree’” in a Two day virtual International Conference on “Recent Developments & Challenges in Global Business, Economics, Finance, Education, Environment & Social Sciences” organized by Inspira Research Association (IRA), Jaipur. (Dec 2021)
  • Presented a paper titled “The impact of COVID 19 on Kerala’s MSME Sector” in the International Conference on “Global Financial and Business Environment 2021” organized by New Delhi Institute of Management (NDIM), Delhi. (Dec 2021)
  • Presented a paper titled “IL & FS Crisis – A Case Study Analysis” in the National Conference on Crisis Management and Strategic Response organized by Naipunnya Business School. (March 2019)
  • Presented a paper titled “Basmati Rice and USA – A Historical Paradox” in the National Seminar on Intellectual Property Rights – Innovations and Competitiveness in Current Business Scenario organized by the PG Department of NIMIT. (November 2018)
  • Presented a paper titled “Financial Empowerment through Financial Literacy: An overview of growing efforts” – A Supreme tool in accelerating Corporate Social Responsibility in Financial Institution at St. Xavier’s College for Women, Aluva. (July 2016).
  • Presented a paper titled “The Challenges of E-Payment System from the Users’ Perspective – An Overview” – at a National Conference on Digital Financial Service for Sustainable Development organized by the Research Department of Commerce, St. Thomas College, Thrissur. (February 2017).

Workshops Trainings Attended

  • Attended a 7 Day online workshop program on “Basic to Advanced Microsoft Word” from June 27th to July 3rd, 2022.
  • Attended Faculty Development Programme at Rajagiri Center for Excellence in Higher Education on 27th& 28th June 2022.
  • Attended online FDP organized by Patrician College of Arts And Science from 13th – 19th June 2022.
  • Attended 7-day online FDP organized by Nirmala College of Arts & Science Meloor, Chalakudy from 4th July 2022 to 10th July 2022. (July 2022)
  • Attended Online Two-week Interdisciplinary Refresher Course in “Advanced Research Methodology” Organized by Ramanujan College, the University of Delhi from 21st June to 5th July 2022, and obtained Grade A+. (July 2022)
  • Participated in Emborio ‘22 – an Online International Conference on Commerce and Management organized by the Post Graduate Department of Commerce, Nirmala College of Arts & Science, Chalakudy. (May 2022)
  • Participated in a Two Day International Conference on “Recent Advances in Sustainable Practices, Social Innovations and Entrepreneurship” organized by the University of Madras in collaboration with Shri Krishnaswamy College for Women, Chennai. (Feb 2022)
  • Participated in 7 Days – Hands on E-Workshop on “Financial Accounting Using Tally Prime.” organized by St. Francis De Sales College in association with Primax Foundation, Bengaluru from Jan. 3rd to 9th, 2022. (Jan 2022)
  • Participated in a Two day virtual International Conference on “Recent Developments & Challenges in Global Business, Economics, Finance, Education, Environment & Social Sciences” organized by Inspira Research Association (IRA), Jaipur. (Dec 2021)
  • Participated in a National Virtual Conference on ‘Change & Transformation through Innovation, Collaboration and Leadership’ organized by Maharani Lakshmi Ammanni College for Women, Bangalore. (Jan 2022)
  • Participated in the Online Course on Data Analysis and Report Writing organized by the Research Department of Commerce and Management Studies, PSMO College, Thirurangadi from July 2020 to July 2021.
  • Attended an FDP and completed Module 1 of Advanced Certificate Programme in Academic Research and Data Analysis on Strategies for Academic Publications, organized by Indian Institute of Management (IIM), Kozhikode. (March 2021)
  • Attended a Two Day Workshop on Article Writing & Research Proposal for Funded Project” organized by the Department of Commerce (PG), St. Claret College, Bengaluru. (September 2020)
  • Become an inspiring teacher by Ms. Begi Margret, Trainer Infosys at NIMIT Pongam (May 2020)
  • Webinar conducted by Ananya, NIMIT- Be bold for a change (August 2020)
  • International Seminar on Post Covid Business Environment Challenges and Opportunities at NIMIT (July 2020)
  • National webinar on Evolution of managerial skill for Dynamic Work Environment at NIMIT (July 2020)
  • National webinar on Marketing in a VUCA world at NIMIT (July 2020)
  • National webinar on Covid Aftermath on the balance sheet at NIMIT (July 2020)
  • Attended and qualified One Week STTP on Data Analysis in MS Excel organized by REST Society for Research International (RSRI), Tamil Nadu. (July 2020)
  • Attended and qualified One Week STTP on Advanced Research Methodology organized by REST Society for Research International (RSRI), Tamil Nadu. (May 2020)
  • Attended a Three Day Online Research Methodology Workshop organized by REST Society for Research International (RSRI), Tamil Nadu. (April 2020)
  • Faculty Development Programme at NIMIT on Research Methodology by Dr. Simon Thattil (August 2020)
  • Attended five days of “Online Workshop on Data Analysis using SPSS” conducted by IMT, Hyderabad.
  • Attended three days of “Online Workshop on Research Methodology” conducted by REST Society for Research International, Tamil Nadu.
  • Attended One Day National Conference on “Goods and Services Tax in India – A Post Implementation Analysis” held at NIMIT, Pongam.
  • Attended an ICSSR sponsored Ten Day Research Methodology Program for Ph.D. in Social Sciences Research” organized by the Department of Management Studies, Pondicherry University. (December 2019)
  • Attended a one-day “Managing NAAC Quality Assurance Practices in Higher Education” workshop organized by IQAC Cell of NIMIT. (November 2019)
  • Attended a one-day workshop on “R-Collective 2019 – Research Paper Writing” organized by IQAC Cell of NIMIT. (November 2019)
  • Attended workshop on “Effective Teaching through Case Study Methodology” organized by Naipunnya Business School. (August 2019)
  • Attended FDP on “Research Methods and Data Analysis using SPSS” organized by the Department of Management Studies, Viswajyothi College of Engineering and Technology, Vazhakulam. (July 2019)
  • Attended a Two Day State Level Workshop on “Financial Derivatives & Risk Management” organized by the PG Department of Commerce, Christ College (Autonomous), Irinjalakuda. (November 2018)
  • Attended NLP Training (2017)
  • Attended a training program on E-Commerce – its need and operational norms by Mr. Amal Ganesh coordinated by the Department of Commerce. (August 2016)
  • Coordinated and attended a National Seminar on Innovation in Financial Services- product and services organized by the Post Graduate Department of Commerce, NIMIT. (Nov 2017)
  • Attended a Research Methodology Workshop on “Writing an Effective Research Paper” organized by Naipunnya Business School. (March 2017)
  • Attended a National Conference on Digital Financial Service for Sustainable Development organized by the Research Department of Commerce, St. Thomas College, Thrissur. (February 2017).
  • Attended the National Seminar on “Demonetization and its impact on Commerce and Trade” organized by the Post Graduate Department of Commerce, NIMIT. (January 2017).
  • Attended a Management Development Programme on Personal Branding and Professional Excellence organized by SNGIST, North Paravur. (January 2016)
  • Attended training program on IFRS by Mr. Manikandan, Chartered Accountant, Manikandan Associates, Chalakudy, coordinated by the Department of Commerce. (August 2016)

Awards

  • Distinguished Faculty Award, NIMIT. (Jan-Feb 2022)
  • Best Project Guide Award, Dept. of Commerce, NIMIT for guiding the project – “A Study on the Methods of Diversification of Income Practiced by Employees in the Unorganized Sector on Covid Situation with reference to Thrissur District”. (March 2021)
  • Award from ESN Publication for Contributing a book chapter towards the Thickest Book in the world. (Jan 2021)
  • Award from ESN Publication for Contributing a book chapter towards the India Book of Awards on Covid- 19 and its Impact. (Jan 2021)
  • Award from ESN Publication for being a Contributor towards creating the Record Event on Maximum Authors for a book. (Jan 2021)
  • Global Excellence Award constituted by the Global Digital Academy, Mumbai for Excellence and Contribution in the Education field.

Certifications

  • Microsoft Office Specialist (MOS) Certification
  • NPTEL Online Certification for the course on Introduction to Research from IIT, Madras (September 2018)
  • NPTEL Online Certification for the course on Soft Skills from IIT, Roorkee (August 2018)
  • Certified Computerized Professional Accounting (CPAC) from Society for Information Technology Development (SITD), Govt. of Kerala in October 2008.

Resource Person

  • External Examiner For University VIVA VOCE at St. Teresa College, Mala (April 2022)
  • NAAC Consultancy for Criteria 7 with Naipunnya School of Management, Cherthala (Aug 2021)
  • NAAC Consultancy for Criteria 7 with St. Kuriakose College of Management & Science, Kuruppampady (Oct 2021)
  • Resource Person for the Faculty Exchange Programme conducted with St. Kuriakose College, Kuruppampady (Aug 2020)