Dr. Antony George

Position: Stream Coordinator B.Com Co-operation & Assistant Professor
Email-ID: [email protected]
Qualification :MA (Eco), MBA (Mktg. and HR), M.Phil. (Mgmt.), Ph.D. (Mgmt.), PG Diploma in Marketing, PG Diploma in International Business

Teaching and Research Interests

  • Human Resource Development, Social Research, Marketing

Work Experience

  • Assistant Professor, Dept. of Commerce : 2018 onwards.
  • Stream Coordinator (Cooperation): 2020 onwards.
  • Returning Officer for the College Union Election, 2018 onwards.
  • Principal Investigator for Funded Research Projects
  • Research Committee secretary
  • Coordinator of ‘Naivigyan’ – the multidisciplinary research journal
  • Nodal officer – Admissions
  • Coordinator for “Campus Connect”: PG (Commerce) outreach and enrichment programme

Publications

  • Dr.Antony George /S.Padmadas Turkish Journal of Computer and Mathematics Education June 2021 ISSN: 5408- 5417 “A Study on the Reasons Affecting Startup Failures, Diversification Strategy in Kerala
  • Dr. Antony George DogoRangsang Research Journal June 2021, ISSN : 2347- 7180 Impact of covid- 19 with special Reference to Public passenger Transportation Among youth.
  • Dr. Antony George Dogo Rangsang Research Journal June 2021, ISSN : 2347 – 7180 A study on Customers Preference Towards Investing in Life Insurance.
  • Dr. Antony George /S.Padmadas, 4 th International Conference on Marketing, Technology and Society –IIM Kozhikode Conference Proceedings A Study on the Reasons Affecting Startup Failures, Diversification Strategy in Kerala.
  • Dr. Antony George, Alochana Chakra Journal Volume IX, Issue IV, April/2020, ISSN NO:2231-3990, Pages 4887–4895 – GST –Impact Analysis on Retailers in Kerala
  • Dr. Antony George, Alochana Chakra Journal Volume IX, Issue V, May/2020, ISSN NO : 2231-3990, Pages 2200 –2210. Why is Khadi, India’s heritage product, not occupying the common man’s shelf ? – an impact analysis on the consumer attitude towards purchase behavior
  • Dr. Antony George, Alochana Chakra Journal Volume IX, Issue V, May/ 2020, ISSN NO:2231-3990, Pages 6209 –6218 How does salaried class invest? –Demographic Impact on investment behavior with special reference to Kerala
  • Dr. Antony George, Alochana Chakra Journal Volume IX, Issue VI, June/2020, ISSN NO: 2231- 3990, Pages 1011 – 1020 – A factorial analysis of emotional intelligence on teacher performance in self-financed arts and science colleges in Kerala

Paper Presentation

  • A Study on the Reasons Affecting Startup Failures, Diversification Strategy in Kerala, 4th International Conference on Marketing, Technology and Society – IIM Kozhikode, 2021
  • “A study on the impact of GST system to the Retailers”, National Seminar, NIMIT, 2020
  • “A comparative study on the Factors affecting Employee Empowerment in Higher Educational Institutions in Tamil Nadu and Kerala”, International Seminar, Nehru College of Management, Coimbatore, held at Kuala Lumpur, Malaysia, 2016.

Workshops/Trainings Attended

  • Workshop on Transactional Analysis
  • Workshop on Investing – Bank deposit to Real Estate and everything in between
  • Workshop on Marketing Secrets
  • Workshop on Case Study Writing and Developing Teaching Notes
  • Workshop on Effective Teaching Through Case Study Methodology
  • Workshop on Research Paper Writing
  • Workshop on SPSS
  • Workshop on Research Proposal Writing
  • FDP on Innovative Teaching and Learning MethodsFDP on Interesting Pedagogy – The Joy of Learning
  • FDP on Essential tools for Quality Research
  • FDP on Research Methodology for Management Researchers
  • FDP on 360 Degree on Human Resource Management
  • FDP on Faculty Excellence
  • FDP on Effective and quality research writing
  • FDP on innovative learning and student management techniques
  • FDP on Research paper writing and publishing in high impact journals
  • FDP on Research Methodology
  • Attended Webinar on Covid aftermath on the Balance Sheet
  • Attended Webinar on Innovations and Entrepreneurship in the Post-Corona Era
  • Attended Webinar on Building Emotional Maturity to handle Stress and Anxiety during Covid – 19
  • Attended Webinar on Marketing in a VUCA world
  • Attended Webinar on Role of Women Entrepreneurs in Logistics and Supply Chain Management
  • Attended Webinar on New Education Policy and Higher Education Sector Keralam – Prospects, Problems and Preparedness
  • Attended Webinar on Evolution on Managerial skills for the Dynamic Work Environment
  • Attended Webinar on Post Covid Business Environment – Challenges and Opportunities
  • Attended Webinar on Preparing for Online Teaching
  • Attended Webinar on ‘Dream Your Goals’- TMA

Resource Person

  • Online Career Guidance Conclave – 29-06-2020 organized by Naipunnya College and Koratty Nalukettu Parish.
  • Departmental orientation for research paper writing August 2021, Organized by the Training Department, NIMIT.